Tapping into our Key Messages

In March, the Taproot Foundation awarded A Community of Friends a Key Messaging and Brand Strategy Service Grant valued at $70,000.00. With the guidance of CEO Dora Gallo, Board Member Liz Vaughn, and ACOF marketing staff, the Taproot team interviewed donors, Board members, tenants, community members, service providers and more to discover and record the community perception and industry beliefs about our core strengths. There were many validating and inspiring findings uncovered by the Taproot Team. We look forward to sharing the Key Messages with you in the next issue of this newsletter!

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